What I know about writing

1. Have an opinion

A storyteller who sits on the picket fence, in reality has nothing to say. Writing can and should challenge perspectives or agitate some discussion. This doesn’t mean you go spitting fire on everything and everyone, but you should have well-formed opinions to make an interesting narrative.

2. Don’t dismiss your reader’s intelligence

I really dislike spelling things out to readers. This is something I often disagree with my editors who’d like me to add more detail — especially if they don’t add any depth to the topic. I’m all for not giving everything away. Why? because if you already know your audience, you should be in tune with what is basic knowledge to them. And nothing kills a story more than inconcise, waffly writing.

3. On writing authentically

Whether you’re writing for an audience or for yourself, it’s important that you carry yourself across as authentically as possible. You might hear this a lot in copywriting for brand marketing in particular, but I think it carries across in nearly all forms of writing. You may not be a great writer — you may not even be a good one — but when you write genuinely, you are effective.



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Quyen Tran

Quyen Tran

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Journalist and communications specialist. Spilling stories and insights on writing with authenticity.